
Why Invest in Winter Wheels & Tyres?
Two consecutively harsh winters have raised awareness to the safety implications associated with freezing temperatures, frost, ice and snow on Britain’s roads. Winter Wheels and Tyres are already compulsory in most European countries, particularly in northern and central Europe, and one could consider it just a “matter of time” before fitting a set becomes compulsory here in the UK too.
From October to April, temperatures regularly dip below 7°c – this is generally considered the signal to change tyres for a winter set. Winter averages in the past thirty years have been around 1°c, with a 2011 average of -1.5°c. When temperatures dip below 7°c, braking distances from 62mph (100kph) can increase by up to 5m, from 65m to 70m, when using summer or all-weather tyres. This is owing to the decreased plyability and increased stiffness in the rubber at these temperatures. As a result, they are unable to react to road surface irregularities and traction dramatically decreases.
Winter tyres are made of a different tread compound which remains more flexible at low temperatures, giving excellent contact between the tyre and the road, thus retaining traction and grip. This does not just improve safety in braking situations, but also improves the ride on the variable road surfaces and textures experienced in winter, as well as when cornering. On ice, snow and in wet conditions, winter tyres offer traction that no summer tyre can match. Using winter tyres really can help you avoid becoming another accident statistic.
The safety benefits speak for themselves. However, there are also associated cost benefits. In the UK, we often combat the Ice and Snow conditions using aggressive mineral compounds such as rock-salt/grit. This grit and salt can inevitably damage the finish of your OE or aftermarket alloy wheels. Having a second set of alloy or steel wheels for use during these conditions will increase the longevity of your vehicle’s summer wheels, and ensure they are not corroded by the salt and slush from the road. This could save you a considerable amount of money in the longer term.
Wheelwright (Alcar Wheelwright), has developed an extensive programme of Steel and Alloy wheel & winter tyre packages to cover the winter market, with over 90% of the car park covered. Managing Director, Kevin Greer, explains: “The winter wheel market in the UK has remained latent for some time. But, with two consecutive harsh winters, the safety implications and cost benefits, people are realising the benefits of having a set of winter wheels.”
Tyresafe's Winter Safety Tips

TyreSafe, the UK's leading tyre safety organisation, is dedicated to raising awareness about the dangers associated with defective or illegal tyres - and is paying particular attention to the dangers of Winter Roads.
They have produced a fantastic video demonstrating the effects of winter wheels and tyres on safety:
7 Tips for Winter Tyre Safety:
- Make sure your tyres have adequate tread depth to keep you safe and legal by taking the 20p test
- Ensure your tyres are properly inflated and checked at least once a month and before any long journeys
- Check the condition of your tyres by looking for any lumps, bulges or cracks and remove any objects embedded in the tread
- When checking the tread, pressures and condition, don't forget the spare
- Consider fitting winter weather wheels & tyres for the whole winter period. At temperatures below 7°c they provide much better safety and grip
- Remove wheels or jack the weight off any vehicles' tyres that will not be used over the winter months such as caravans, horseboxes or motorcycles
- Visit your nearest participating tyre dealer for a free tyre safety check.

